As a small business owner, local search is the best way to reach out to those who are likely to purchase from you. From local SEO with Google + and searches on mobile sites, to marketing using your social media pages, it is important to know how to reach locals in your area. These are some of the local search trends to look out for, and services to consider when selecting a marketing service provider.
More and more businesses are going to add a mobile site to the arsenal. Although certain consumers search through a desktop site, more and more searches for local businesses are conducted on tablets, smart phones, and other mobile devices. This means GPS signaling, and finding sites through mobile sites is going to increase; as a small business owner, you have to keep up with the trend and add your own mobile site.
National meets local
National chains that were spending on national advertising are going to realize the potential in local markets. Not only are more and more customers going mobile, more businesses are doing the same, and putting their marketing dollars into the local marketing arena, seeing the returns on this investment. So, where national branding and marketing was big a few years ago, more and more larger chains are going to take it local, and focus on smaller, mobile campaigns.
Stick with Google
With the addition of Google + in 2012, and Google My Business in 2014, Google took an even stronger hold on the seo searches that consumers do. But, as a small business owner, it is important to consider the smaller contenders. New single-market companies, such as Uber, are also in. So, taking the optimization on a vertical and horizontal front with your small business, it is going to prove beneficial to the local small business owners trying to compete in a specific nice market.
Penguin, Panda, Hummingbird and whatever comes next, will continue making SEO rankings hard to hold. As a small business owner, it is best to leave the local marketing and site development up to the professionals. As it is going to be harder to maintain a top 20 ranking, and even harder to maintain a top 10 ranking on Google, small business owners have to allow the professional marketing companies to learn what these changes are as they occur, and make the necessary changes and modifications to online sites as they come up, to ensure rankings do not drop.
As a small business owner, it is important to keep up with local search trends, and to know what is important to help your small business outrank other local competitors. Due to the fact that changes occur regularly, and because of the fact that new small businesses keep entering the market, it is best to hire a professional marketing firm to work on your local search needs. Not only to ensure you hold your rank, but also to avoid dropping in terms of local rankings, and dropping below the competitors you are trying to stay ahead of in the local market.
William R. Fox Company
21999 Van Buren St., #6
Grand Terrace, CA 92313
Phone: (909) 824-8825